Pdf | the structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings research hypotheses are defined according to the . Choosing brand elements to build brand equity brand equity is the result of a process which leads to a creation of a unique and distinct brand identity these brand identifiers are referred to as brand identifiers. The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s.
Brands and brand equity: definition and management lisa wood sheffield hallam university, sheffield, uk brand management brand choice, leads to brand loyalty and. The brand leads to the retrieval of these associations from memory managing your branding elements to create a high equity brand. A brand audit is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity.
Elements in building brand equity name for a brand would likely lead to high recallability, but recognition often requires brand names to be different . In other words, high brand value leads to favorable price elasticity, favorable price elasticity leads to premium pricing, and premium pricing leads to higher brand equity to calculate the worth of your premium pricing position use this formula:. Brand equity: the estimated financial value of the brand image and brand elements projected in terms of future profit branding: the creation of brand elements and connecting them to brand image .
Brand identity = the contribution of all brand elements to brand awareness and image if all brand elements are consistent with each other, the brand identity is cohesive each brand element plays a different role in creating brand equity, so marketers must mix and match for the best effect. The effects of marketing mix elements on brand equity edo rajh abstract the structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings. Paper that taking account of the marketing mix would lead to a directly improved financial who proposed that brand associations were a key element in brand equity . Brand management: concepts and elements of branding brand equity 1 the image of a brand can lead brand value upwards or downwards for instance, when the . Choosing brand elements to build brand equity brand equity is the result of a process which leads to a creation of a unique and distinct brand identity.
Now brand equity is the added value that we place on products or services and and it leads to consumers purchasing the product and another element of brand . There are many components that make up a brand, including logos and packaging, brand equity (which is the value of perceptions and expectations about your brand), and the brand persona or voice your brand strategy is an essential tool to developing these elements so that they work together in the minds of purchasers to give them confidence . Building brands identity as the vehicle that leads to the aimed brand image figure 1 brand identity elements 23 brand equity considering the customer-based . Key elements of brand equity brand equity is a set of brand assets and liabilities linked to a brand, its name and symbols, that add to or subtract from the value provided by a product or service to a firm and/or to that firm's customer.
Brand equity success leads to a logo with no name it adds new elements through a color palette that will enable the brand to more easily expand in consumers . Entire set of brand elements makes up the brand identity cohesiveness of the brand identity depends on the extent to which the brand elements are consistent each brand element plays a different role in building brand equity, so marketers should “mix and match” to maximize brand equity. Customer based brand equity results in creation of strong brand and this is achieved when brand awareness and image are at high level the present also leads the . Choosing brand elements to build brand equity brand elements, sometimes called brand identities, are those trademarkable devices that serve to identify and differentiate the brand the main brand elements are brand names, urls, logos, symbols, characters, spokespeople, slogans, jingles, packages .
Brand equity is an amalgamation of brand value, brand strength and brand loyalty the purchaser or the merger companies should assess analytical that which brand has the perfect balance of all these three elements. Brand elements should inherently be memorable and attention-getting, and therefore facilitate recall or recognition for example, a brand of propane gas cylinders named blue rhino featuring a powder-blue animal mascot with a distinctive yellow flame is likely to stick in the minds of consumersbrand equity is the result of a process which leads to a creation of a unique and distinct brand identity. How to measure brand awareness, brand image, brand equity and brand value (the cues that lead to brand recall) therefore, it is references , brand equity, .